We decided to sit the National Stationery Show out this year because prepping for it just seemed too overwhelming with a toddler and an infant. Wow. I had no idea what a good decision that was, at the time. I was still pregnant when we made the call in November of last year. Now that I’ve lived a few months with two kids, I’m not sure it would have even been doable! Not without daycare and some sort of support staff, and I have neither.
Even though we’re missing the big show, I didn’t want to miss out on a chance to connect with people, especially since I’ve been working so hard on so many new designs! So, I decided to go all out on a big mailing.
I addressed all of the mailing envelopes with a neon pink sharpie. When I started, I was really nervous about messing up. But, I actually really enjoyed this part of the project! I like that they aren’t perfect. For the most part, the addresses are off-center and a little crooked, but it feels authentic and it goes with the Everything Little Miss aesthetic.
This is what was inside the mailing envelope. I wanted the whole package to feel like a gift. I’m hoping people had fun opening everything!
I included a handwritten note with each package. On the envelope, I wrote hello! with a gold metallic marker. The effect was subtle and very pretty! For the letter, I used our new Zebra Finch Stationery. I also included Milo’s birth announcement because each letter explained that he’s basically the reason we’re sitting the show out! Lastly, I threw in my business card. I updated these so now they have four birds – one for each member of our family. It’s hard to tell in this photo, but I painted the edges of the business cards orange just to add a little somethin’ somethin’.
I paperclipped together our 2015 Wholesale Catalog (on the bottom, not visible), our 2015 Holiday + Gifts + 2016 Calendars Catalog, and our media kit (on top with the hedgehogs). I chose to include the media kit with all of the packages because it goes into a little more detail about our company history and has little bios about us (see our bios here). Since I won’t be meeting people in person at the show, this booklet will help them get to know the company and get a sense of what we’re all about.
I used our new Apatosaurus + Pteranodon Small Gift Wrapping Paper with a customized gift tag (both available June 2015) to wrap up card samples. I chose samples specific to each recipient, so folks in New York City received our new City Love: New York City, State Love: New York, and Eastern Bluebird – New York State Bird. Everybody received a few new holiday cards, too (available August 2015)!
The most special piece of our mailing was the NSS 2015 Survival Kit! I had these little, zippered pouches custom printed. Then I filled them with goodies to help people survive the show. This way, Everything Little Miss will be at the show in spirit! I had fun packing these all up, and I sure hope people find everything useful.
Come back next week to learn more about our special collaborations with Handcrafted Honey Bee and Emma’s Friend’s Soaps & Lotions! I’ll tell you more about these wonderful companies and the lip balm and hand lotion that I included in the survival kits. ♥